Designed premium packaging system for Danner's Portland Select line that elevated urban positioning while honoring local manufacturing heritage. Strategic design approach maintained brand connection while establishing distinct tier differentiation.
Touchpoints: Package & Hangtag Graphics | Hangtag structure
MY ROLE: Creative Direction
Danner,
Packaging & Hangtag
My Role: Creative Direction
Design: Brian Nally & Thomas Le Dluz
Illustration: Thomas Le Dluz
Copywriting: John Vieira
Production Design: Steve Horrocks
Created with Nemo Design