Directed multi-agency team in creating powerful video campaign for Soccer Without Borders that elevated immigrant girls' stories through authentic first-person narratives. Strategic launch during Women's World Cup drove 50% increase in social engagement and donation growth.
Touchpoints: Video | Social
MY ROLE: Creative Direction
Soccer Without Borders,
Girls in the Game
My Role: Creative Direction
Digital Strategist: Harriet Riley
Art Direction and Video Editing: Thomas LeDluz
Storyboarding: Phoebe Chin
Copywriting: Jennifer Sherowski
Producer: Liz Martindale
Videography: Zippy Etzel at Only Today
CGI: Josh Spivey at We are Transport
Soundtrack: Brian Hall at Marmoset
Sound Design: Digital One
Created with Nemo Design